E commerce is the usage of Internet as well as the web to transact business, but whenever we concentrate on electronically enabled commercial dealings between and among businesses and individuals regarding info systems under the control of the company it can take the kind of e business. Today, e is gaining momentum and bulk of the things or even everything is getting electronically enabled. Therefore, it becomes essential to clearly draw the line between several types of commerce or company incorporated with the e factor. Business to Consumer – As the name indicates, it is the model involving companies and consumers.
In this model, on-line businesses sell to individual consumers. When Business to consumer started, it’d a little share in the marketplace, but after 1995 its increase was exponential. The fundamental concept behind this kind is the on-line retailers and marketers can sell their merchandises to the on-line consumer with crystal clear data that will be made accessible via various on-line marketing tools. An on-line drugstore giving free medical consultation and marketing medications to patients is following Business to consumer model. Business to Business – It’s the largest form of ecommerce involving business of billions of dollars. In this form, the sellers and buyers are businesses and don’t involve an individual consumer.
Here are 12 e-commerce strategies you should plan to implement in 2014:
1. Micro-Target an Online Audience
3. Create Content to Build Stickiness.
4. Tailor the Browsing Experience to Target Segments.
5. Integrate Across Channels.
6. Invest in Mobile.
7. Tap into Logistics.
8. Consider Subscription Commerce.
9. Bypass the Middlemen.
10. Offer a Seamless Experience Across Channels.
11. Curate a Proprietary Selection.
12. Sell Internet-Only Merchandise.
It is like the manufacturing company providing goods to the retailer or wholesaler. Dell sells computers along with other related accessories on-line, but it’s doesn’t manufacture all those products. In order to sell these products, it first buys them from various companies i.e. The manufacturers of those products. Consumer to Consumer – It eases the on-line transaction of products or services between two individuals. Though there is no visible middleman involved, but the parties can’t carry out the purchases without the platform which is supplied by the on-line market maker like eBay. Peer to Peer – Though it’s an ecommerce model, but it’s more than that.
It’s a technology by itself which helps individuals to directly share computer files as well as computer resources without to go via a central web server. To usage this, both sides need to install the necessary software so that they may communicate on the common platform. This kind of ecommerce has very low revenue generation as from the start it’s been inclined to the free use due to which it occasionally got entangled in cyber laws. M Commerce – It pertains to the use of mobile devices to carry out operations. The mobile phone holders can contact one another and may conduct the company.