How To Market Android Apps

Apps are changing the face of the tech market worldwide today. Be it android or iOS based, apps are the talk of this age. By folding in popularity daily, android apps are taking the Indian market by storm today. Stepping into 2016, android apps are added to the Google play store on a daily basis. With this exponential increasing the number of android users, the number of android developers are also increasing at a steady rate, which is actually great since more developers means more awesome ideas filtering into the market in the form of apps.

The only problem here being, with the increase in the overall count, users today are finding it difficult to find and choose the best apps. You may an amazing android developer with years of experience and expertise but if your app doesn’t get noticed or downloaded, you aren’t going to make it big. Today, if you want your apps to get a good number of hits, a good app marketing strategy is absolutely essential.

In this article we are going to bring you some great app marketing tips to help with the marketing of your android apps.

  1. Build a great app

A lot not being left to imagination, the first step of getting good response is building a great app. If statistics are to be believed, good apps are going to sell better than sub-par apps. Usually people are more attracted to new apps or apps with a great driving idea behind them. It could be a new idea or just a refurbished approach to an already existing idea.

  1. Make it look engaging

When you are at a book store, what meets your eye first? The cover right? The idea stays same with your apps. What looks better, sells better.

The designing of your android apps plays a major part in your app marketing strategy. You need to have a great icon and clear, catchy pictures in the description to make your app look better in the eye of your potential customer.

  1. Get good reviews

Most app downloaders look at the star rating on your app even before considering your app. Getting good reviews and star ratings above 3.5 (at least) creates a good strategy when you market android apps. Customers do actually read reviews before downloading an app today, given that the number of apps in a given category today has aggrandized so phenomenally these days.

  1. Promo Codes & Free apps

With daily costs soaring so high, who does not like a few freebies? Its best to keep your app free for the first few months at least to ensure the maximum number of downloads. If you don’t want to go the free-way, make sure you have promotional offers goings, where you let users have your app for a discounted rate. This is a tried and tested app marketing strategythat can work wonders for your app.


Due to the huge competition in the android apps market today, good app marketing tips have become very important. You can devise your own additional strategies on the four basic thumb rules for android app marketing given above. Follow these tips and you’re good to go!


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How To Market Android Apps Published on: April 13th, 2016 by Aditi Jalan

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