Nokia Comeback Strategy – To Strike Back In 2016

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Nokia Comeback Strategy – To Strike Back In 2016

As per whisperers, Nokia is chalking out a power packed comeback plan. It is gearing up to make a bombastic return into the world of smartphones in the fourth quarter of 2016.

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According to The Register, the Finnish firm has been quietly hiring staff, exploring technologies and holding several products in their pipeline, all eyeing to make the great Nokia comeback. Not so coincidently, the Nokia and Microsoft agreement, which was signed when the latter bought its devices and services in 2014, also comes to an end in the second half of 2016. The agreement bars Nokia from selling “smart devices” until the end of 2015 and doesn’t allow them to the license the brand to another manufacturer until the third quarter of 2016. During this period, Microsoft possesses an exclusive license to label its mobs under “Nokia”; however the software giant has already withdrawn from the brand with its “Microsoft Lumia” line.

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Even after the expiry of the smartphone branding license, Microsoft will be able to market phones based on System 40 and System 60 operating systems under the brand name of Nokia for the next eight years. Flip side is that it doesn’t forbid Nokia from using the brand name on its own devices.

The big question- Is Nokia comeback 2016 a reality or a rumour?

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Slacked out of the burden of its ailing phone business, Nokia has returned to profitability. It has shown a strong growth in the recent quarter and has reported net sales of $3.65bn. So, Nokia’s come back in 2016 seems quite real. Also, Nokia is planning to expand its business further by snapping up Alcatel-Lucent as a part of Nokia’s comeback strategy.

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In the fourth quarter of 2014, Nokia Technologies group amassed €149m in sales, with N1 fondle slab as its only notable product. Though this tablet with its quirky “Z launcher” was being marketed mainly in China, it was not able to knock iPad off its pedestal. Hence, it will require a propitious marketing push, to strike with a Nokia comeback phone.

Presently, Nokia has already dabbled up an Android UI layer for its Nokia X handsets. In spite of its striking similarity to Lumia’s interface, this is for driving Nokia X handsets on Android. Though, currently, both the X launcher and X handsets are under control of Microsoft, Nokia is still closer to home and they might strike back in 2016.

By | 2017-11-04T12:40:56+00:00 August 20th, 2015|Categories: Latest & Reviews, Tech|0 Comments

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