Steps to Start Advertising on Snapchat
Step 1 Go to https://forbusiness.snapchat.com/
Step 2 Go to https://ads.snapchat.com/getstarted
Step 3 Create a snapchat account (see the image)
Recent news revealed that Snapchat may be enlarging its ad targeting abilities to include behavioural targeting and first party data targeting, that can be rolled out to marketers in Q3 and Q4 2016. Up to now, targeting on Snapchat continues to be limited to fundamental user info like age, gender, location, device, and mobile provider. Snapchat’s introduction of Lifestyle Classes, enables marketers to target users based on content they use up on Snapchat. With Lifestyle Classifications, Snapchat will realize what customers like, exclusively based on the superstar accounts they follow and the marketed stories they see. By understanding what consumers are most intrigued in, brands can leverage this info to deliver precise recommendations.
Audience Match allows advertisers to use first party e-mail addresses and mobile phone IDs, and anonymously match that data with Snapchat own pool of customer information. Advertisers can segment client lists based on things such as repeat or infrequent shoppers. Brands have seen significant success using comparable tools on other social platforms such as Facebook, Twitter and Pinterest, therefore it’s a clear next thing for Snapchat to add this ability to its merchandise offering.
According to eMarketer, over 50% of societal media users will be on a regular basis using Snapchat this year, but Snapchat presently presents less than 3% of social network spend due to limited ad chances and targeting abilities to date.
The inclusion of the new audience and behavioural targeting marks an important change in the power of advertisers to economically use Snapchat as a promotional tool.