Stepping out in the exceedingly aggressive world of business with your start-up is akin to an ocean-liner making its maiden trip. Whether the ventures will stay afloat or sink will invariably depend on having a clear-cut roadmap as to where you’re headed. Without a carefully devised marketing technique, even the most innovative of products or services will not be able to make their presence felt.
Hence, chalking out a well-planned marketing strategy holds the key to your product or service making inroads in a market and carving a niche for itself. Irrespective of the nature of your start-up, there are some basics or specifics you must take into account. Are you targeting a specific segment or intending to mass-market?
What is unique about your product-it’s USP? Will your product survive in the long-run-is it evolutionary? If you’ve prepared the framework of a start-up but haven’t yet decided about its launch, then the ensuing guidelines will propel you to get it off the ground.
Decide First on What Your Marketing Objective Is
It doesn’t need to be emphasised that there is an underlying objective behind setting up a venture. An entrepreneur might be raring to go in order to satiate a particular need of a specific segment of end-users. Or, it could be because the enterpriser wants to cash in on the huge demand for an unconventional product that existing manufacturers are not able to meet. If you’ve a detailed plan to guide you in determining a course of action, reaching your destination i.e. accomplishing your marketing objective becomes a foregone conclusion.
Identify Your Target Segment and Understand Their Needs
You’re there in the market with a solution for a problem that is specific to a niche segment or to satisfy a particular demand of an exclusive section of individuals. So, your product or service acts as a link or bridge between your clientele and you. Positioning your brand and establishing its identity becomes easier once you’re absolutely clear about the prospective segment you’re planning to target.
Stress on How End-Users Can Benefit From Your Offering
Since customers are the lifeblood of any business establishment, big or small, all marketing strategies are planned keeping the needs and preferences of the client in mind. Make it clear to the segment you’re serving that your service or product is fulfilling a particular requirement of theirs which your competitors are unable to. Understanding the needs and problems of your clientele will go a long way in promoting your start-up and ensuring its survival.
Continuous Online Presence Can Be Rewarding
Given that businesses and customers are increasingly going online, ignoring the world of websites would be like committing hara-kiri. Automated social media promotion must be an indispensable part of your marketing strategy. Make your presence feel in the online world by regularly publishing blogs on subjects or themes that are trending. Also, see to it that you keep updating your content on your site and popular social networks to improve your portal’s ranking on search engines.
Don’t Neglect Offline Marketing Tools
Though digital marketing is indispensable for the requisite online publicity you’ll have to bank on offline canvassing tools, for promoting your business in the real world. Make the most of offline tools/techniques like visiting cards, pamphlets, flyers, mobile advertising, vehicle-signage, trade fairs, and discount and end-of-season sales for product canvassing in real life. In fact, synergising offline and online marketing techniques will be perfect for making your venture thrive.
Time Management is Crucial
No matter whatever you do to keep your start-up going from one day to the other, you’ll always have limited time to complete all your tasks. Therefore, managing and prioritizing time will be a crucial part of your marketing strategy. Understanding the significance of opportunity cost is vital as far as time management is concerned. You’ll have to work out yourself whether your time is better spent concentrating on product development or advertising the same on FB, Twitter or LinkedIn.
Closing up, it can be confidently inferred that the above start-up marketing recommendations will surely help you to set up and establish your business quite economically.