Do you plan to advertise or sell services and merchandises to African American consumers? If so, to be able to effectively market to this neighborhood, it is to your edge to comprehend specific digital online marketing styles: how present day African Americans shop, where they spend time, where they’re probably to be receptive to advertisements as well as how they feel about promotion and media. It’s been said that 2014 is going to be a killer year for social network and little business. It’s also been said that correctly executed digital online advertising strategies might help small businesses grow.
What does this mean for small-scale businesses that plan to mainly target Black American consumers? It means you need a practical knowledge of where Black people easily fit into this new media and cybercultural landscape. Many, perhaps most, small African Americans are early adopters as well as influencers of pop culture, so you may choose to promote new technologies and lifestyle products to this customer demographic. Black Americans are significant users of social network and large people of video content. Black digital consumers have become receptive to advertisements on cellular devices. The Black customer ownership rate for mobile phones grew from 33% to over 54% and carries on to grow.
African Americans use their phones for text messaging, access to the internet, receiving and sending e-mail, downloading image, downloading music and mobile video, getting Twitter and Facebook greater than other demographics. Black females are huge users of ecommerce involving purchases of beauty products, garments, healthcare products and groceries. Black women and men are very socially connected to others. 72% of Black adults on-line have one or more social networking profile. Black women between the ages18 as well as 35 are 72% more prone to highlight products and website content personal preferences by Liking, Following or link to an article, brand or website. Black Americans trust Black media greater than traditional sources for information. Ads that reflect advantages of services or products and express an optimistic message to the African American community are well received. African American women between ages 18 and 35 are 72% more prone to publish a blog.